I'm the Founder and Growth Lead at WMG, specializing in email marketing, lifecycle flows, and conversion-focused campaign design.
My approach is heuristic first: before I design anything, I analyze how a business actually works — how customers find it, what drives them to buy, and where friction is costing conversions. Only then do I build a curated plan around what I find.
That instinct comes partly from studying astrophysics. Science trains you to look past the surface for underlying structure and to treat every result as data, instead of a guess. I bring that same discipline to marketing — every campaign is a hypothesis I can measure and refine, so I can deliver more than just creative output.
About Me
Albina Wrobel - Profile
Disclaimer: All designs shown were created for WMG and are either demo/mock campaigns created to illustrate strategy and design approach, or examples released with client permission for display purposes, with identifying brand details omitted.
Albina Wrobel
Growth Lead, WMG
Toronto, Canada
I analyze before I create — I dig into how a business actually earns customers before I design anything, because campaigns work best as hypotheses I can measure, not just things that look nice. I get genuinely excited when I find the one metric that changes everything.
Background
Astrophysics, York University
Currently
Taking a break from astrophysics to see where else these problem-solving instincts fit — turns out marketing was one answer.
Life outside work
Statistics · Project building · Writing · Piano · Animals
Portfolio Sample:
A seasonal push designed to create urgency without discounting the whole catalog.
Product-led design built to move a new collection at full price.
Clean, benefit-first layout for a considered, higher-ticket purchase.
If you are interested in seeing what these emails can look like for your brand, reach out and we can discuss your needs. You can contact me by either hitting the + below, or by clicking the contact button on my profile card above.
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